QVC’s Kim Gravel Collaborates With Leading Size-Inclusive Swimwear Brand Swimsuits For All On A Fabulous, Fashion-Forward Collection
NEW YORK, May 4, 2022 – Today, leading size-inclusive swimwear brand, Swimsuits For All, is launching an on-air and online collaboration with leading QVC designer, Kim Gravel just in time for summer. Made available exclusively for QVC, a three-decades-long leader in creating size-inclusive fashion, the Kim Gravel by Swimsuits For All collection aims to inspire women to see swimwear shopping as a divine experience, boosting confidence and appreciation for their inner and outer beauty. This collection complements Swimsuits For All’s brand ethos of designing beautiful swimwear for women of all shapes and sizes. The collaboration comes on the heels of the worldwide leader in live shopping’s expansion into the swim apparel category and is the first time Swimsuits For All will bring their online retail business exclusively to the millions of dedicated QVC customers and across multiple platforms and live streaming apps.
“When I was proposed with the idea of collaborating with a swimwear company, there was no hesitation in knowing which trailblazer brand would complete the perfect trifecta with myself and QVC,” said Gravel. “Swimsuits For All is the best at what they do, and that is creating fabulous swimwear pieces that make women – no matter their age or size – feel powerful and confident when they look in the mirror.”
“Collaborating with Kim is an immense milestone for us and we could not be more excited to bring a unique collection to the QVC family and most importantly, Kim’s amazing and loyal community of women,” said Erica Lee, VP GMM and Brand Leader for Swimsuits For All. “It is incredibly important for us to partner with women who are authentic to themselves and promote female empowerment. Kim embodies that spirit and movement.”
The size-inclusive, 11-piece collection celebrates Gravel’s motto “Believe in Your Body”, a manifestation of her passion for uplifting women of all shapes, sizes and walks of life. With sizes ranging from 2 to 34, the figure-focused line utilizes premium fabrics and is thoughtfully designed with fit solutions that make women feel feminine and confident in the swim that they are in. Each piece provides support in all of the right places, not compromising any of the latest style trends. Styles include a Flowy V-Neck, Smocked Bandeau and a flattering Hanky Halter combined with quintessential prints to match Gravel’s spunky personality such as Leopard, Tropical Punch Coral, Tahiti Tye-Dye and more. Whether you are embarking on a dreamy tropical vacation, playing on the beach with kids or laying out by the pool, there are versatile prints and colors to soak in all of the fun.
“When women try on pieces from my collection, I want it to be an intimate moment where they truly love what they see in the mirror,” said Gravel. “This collection aspires to change the perception of the way real women see themselves–which is fabulous!”
The Kim Gravel by Swimsuits For All collection pricing is the same, regardless of size and is available at www.qvc.com
About Swimsuits For All
Swimsuits For All believes that summer is more than a season; it’s a feeling. Embodying a 74-degree state of mind all year long, Swimsuits For All provides beautiful swimsuits in sizes 4-40 for every swim adventure. As the online swimwear leader since 2005, Swimsuits For All is known for swimsuits with superior construction, expert fit and innovative designs. Additionally, the brand carries a line of chlorine resistant swimsuits and workout wear that retains its shape and fabric quality for extra pool time. Through perfect-fitting swimwear catered to everybody, Swimsuits For All inspires women of all ages, shapes and sizes to be confident and carefree in the swim they’re in. For more information, visit swimsuitsforall.com or Instagram.
About FULLBEAUTY Brands
FULLBEAUTY Brands,Inc. is the fashion authority for plus size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. The FULLBEAUTY Brands, Inc. family of brands includes Woman Within®, Jessica London®, Roaman’s®, ActiveForAll®, ShoesForAll®, SwimsuitsForAll®, FullBeauty®, Ellos®, IntimatesForAll®, KingSize®, BrylaneHome®, Catherines®, FullBeauty Outlet® and OneStopPlus™.