Our History

Our business began in 1901 with a mission to serve the plus-size customer. More than 100 years later, we have stayed true to this mission and continue to provide quality plus-size products at affordable prices utilizing our plus-size expertise that is unparalleled in the industry.

• COMING SOON

  Keep checking back to see what’s next for us!
  

• 2024

  Company welcome Avenue to our portfolio

  

• 2024

  Company aquired Dia

  

• 2023

  Company aquired CUUP

  

• 2023

  Company aquired ELOQUII

  

• 2022

  Company founded June+Vie

  

• 2020

  Company aquired Catherines

  

• 2020

  Relaunched OneStopPlus.com, a marketplace for plus-size brands

  

• 2019

  Launched Universal Cart allowing customers to shop all FullBeauty brands in one seamless experience

  

• 2016

  Welcomed ellos to our portfolio

  

• 2015

  Company became FullBeauty Brands

  

• 2014

  Company acquired swimsuitsforall

  

• 2011

  Launched fullbeauty, revolutionary plus-size lingerie brand

  
  

• 2007

  Lane Bryant brand changes name to Woman Within

  

• 2007

  Launched OneStopPlus.com, world’s first and only webmall for plus-sizes

  
  

• 2005

  Launched Bargain Catalog Outlet (BCO)

  
  

• 2001

  Launched our first e-commerce websites

  

• 1999

  Opened Customer Support
  & Sales Center in El Paso, Texas

  

• 1998

  Launched BrylaneHome, home and lifestyles brand

  
  

• 1997

  Company acquired Jessica London

  
  

• 1995

  Company acquired KingSize

  
  

• 1983

  Company changes name from Lane Bryant to Brylane

  

• 1982

  Company acquired Roaman’s

  
  

• 1941

  Mail order part of the business moved to Indianapolis, Indiana

  

• 1924

  Launched first fashion catalog-start of mail order business (today, this catalog is known as Woman Within)

  

• 1901

  Company founded in NYC