BrylaneHome launches its new BrylaneHome Studio collection
New York, NY – September 26, 2013 – BrylaneHome®, home and lifestyles brand in the portfolio of OSP Group, has just launched BrylaneHome® Studio, re-naming its former BrylaneHome® Scenario collection and building on the success of this merchandise category.
Originally created in 1998, BrylaneHome® set out to make decorating a home with the latest styles, colors, and designs not only easy, but also affordable. That concept took root and the brand has continued to expand its product offerings to become a one stop shop for all things home. And the BrylaneHome® Studio collection is no exception.
Merchandise categories featured in the BrylaneHome® Studio portfolio include: Window Collections (voile and cotton canvas); Bath Collection (bath sheets, 6-piece towel sets, 2-piece bath rug sets); slipcovers, cotton blankets and bedding (microfiber sheets, comforters, bedspreads, quilts). Moving into the fall season, core items such as comforters, bedspreads, sheets, blankets and curtains will feature new color options and designs. The voile sheer curtains, designed to gently filter light while adding life to a room, are offered in two new lengths (72” and 95” in rod pocket and grommet panels) and 14 colors, including the new fashion trend color of onyx. In addition, BrylaneHome® is rolling out a new color block pieced bedding program in three colors, as well as the primrose blanket being featured in 14 solid and 3 multi-stripe colors including two new solids: camel and violet.
“Based on the continued growth and evolution of our product line, the BrylaneHome® Studio name better represents our extensive selection and color options in the window, bath and bedding categories that have been so successful for BrylaneHome®,” said David Milgrom, Senior Vice President, General Brand Manager for BrylaneHome®. “Over the next few seasons, our plan is to further expand the BrylaneHome® Studio collection to ensure customers can find everything they need to decorate and refresh the look of their home, all at affordable prices.”
BrylaneHome® offers the latest styles, colors and designs in bedding, bath, window, cooking, dining, entertaining and beautiful home accents. BrylaneHome® also features the Plus Size Living collection, providing convenience and comfort in both home and lifestyle products for plus-size customers.
Visit BrylaneHome.com and order anytime 24/7. Orders are shipped via FedEx and will arrive to the designated shipping address within a few days. Customers can also join the thousands of fans who are following BrylaneHome® on Facebook, Twitter and Pinterest.