Our Company

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. And we believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include  Woman Within, Roaman’s, Catherines, Avenue, Jessica London, ellos, ELOQUII, Swimsuits For All, Brylane Home, King Size, CUUP, Dia & Co, and One Stop Plus, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+.

Our Mission

To be known and trusted as the authority on plus size fit and fashion.

Our Vision

Recognizing beauty has no boundaries, FULLBEAUTY Brands inspires, engages and empowers
full-figured women to live life to the fullest.

Our Locations

  • New York City:  Corporate Headquarters
  • Indianapolis: Fulfillment Center and Corporate Support Functions
  • El Paso: Customer Support and Sales Center
  • Keyport, NJ: swimsuitsforall

Corporate Values


  • Customer Focus

    Our customers are our first priority, every minute of every day. Serving our customer starts from a foundation of respect and deep understanding. We constantly strive to exceed their expectations and anticipate their needs.


  • Guts and Grit

    We roll up our sleeves, dive deep into the details and tackle obstacles. We take smart risks. We challenge each other and encourage debate.


  • Own It And Do It

    We take ownership and move fast. We cut through the noise and simplify. We own up to and learn from our mistakes. We are curious and use good judgement.



  • change it up

    We embrace that change is constant and thrive in a dynamic environment, altering course when it’s right. We are motivated by ideas big and small. We energize each other with optimism for the future.



  • Be Kind

    We collaborate with good intent and honesty. We treat each other with respect and kindness. Relationships matter. Inclusion makes us stronger.



  • Seek and Nurture

    We cultivate careers and find great talent. We play to each other’s strengths to create the best teams. We continually raise the bar for ourselves and others.



  • Deliver Results

    We are a culture of do-ers. We are relentless in meeting and exceeding goals.