FULLBEAUTY Brands Names Emilie Arel as Chief Executive Officer

FULLBEAUTY Brands Inc., the most trusted, comprehensive authority for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs, today announced the appointment of Emilie Arel as the Company’s Chief Executive Officer. Ms. Arel will join the Company in the coming weeks.

Ms. Arel brings extensive operating experience in apparel merchandising, retail technology, marketing and ecommerce to FULLBEAUTY. From 2015 to 2017, she served as the CEO of the Amazon.com, Inc. subsidiary Quidsi Inc., a diversified retail technology company with a portfolio of six ecommerce sites, where she was instrumental in driving customer profitability across the business while simultaneously integrating the sites into the Amazon ecosystem. Prior to becoming Quidsi’s CEO in 2015, she led the company’s buying, marketing and inventory management efforts as senior vice president of retail.

Before Quidsi, Ms. Arel from 2007 to 2014 held positions of increasing responsibility at Gap Inc., including serving as a division vice president and general manager at Old Navy. She previously was a buyer and held positions in inventory planning and strategy for Target Corporation from 2001 to 2007. Ms. Arel holds a dual MBA from Columbia School of Business and the Haas School of Business and a B.A. from the University of Saint Thomas.

Ms. Arel succeeds Acting Chief Executive Officer and board member Seth Brody, a partner and global head of the Operational Excellence Practice at Apax Partners.

Mr. Brody said, “Emilie Arel is a proven leader with deep retail and ecommerce expertise and we are delighted to welcome her as our new CEO. She will work closely with our world-class leadership team to accelerate our digital transformation, differentiate our brands, and continue to serve our millions of loyal customers in new and exciting ways. I look forward to working with Emilie to ensure a seamless transition. I’d like to thank the Board, the leadership team and all of our associates for the support ­I received during this transitional period.”

Ms. Arel said, “I am thrilled to work with FULLBEAUTY’s Board of Directors and its talented team to execute on the Company’s ongoing digital transformation. FULLBEAUTY has a tremendous opportunity to play a more meaningful role in the lives of plus-size women and men and I look forward to leading the Company through its next phase of growth.”

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