Our History

Our business began in 1901 with a mission to serve the plus-size customer. More than 100 years later, we have stayed true to this mission and continue to provide quality plus-size products at affordable prices utilizing our plus-size expertise that is unparalleled in the industry.

  • 2016

    Welcomed ellos to our portfolio


  • 2015

    Company became

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  • 2014

    Company acquired swimsuitsforall

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  • 2011

    Launched fullbeauty, revolutionary plus-size lingerie brand

  • 2007

    Launched fullbeauty.com, world’s first and only webmall for plus-sizes (founded as OneStopPlus.com)

  • 2005

    Launched Bargain Catalog Outlet (BCO)

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  • 2001

    Launched our first e-commerce websites

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  • 1999

    Opened Customer Support
    & Sales Center in El Paso, Texas

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  • 1998

    Launched BrylaneHome, home and lifestyles brand

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  • 1997

    Company acquired Jessica London

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  • 1995

    Company acquired KingSize

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  • 1982

    Company acquired Roaman’s

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  • 1977

    Check out this groovy 70’s style

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  • 1966

    What’s not to like about these accessories from the 60’s?

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  • 1961

    A dress for $3.94?! Now that’s value

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  • 1941

    Mail order part of the business moved to Indianapolis, Indiana

    Brylane building exterior 1950

  • 1924

    Launched first fashion catalog-start of mail order business (today, this catalog is known as Woman Within)

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  • 1901

    Company founded in NYC

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